Privacy Policy

 

Privacy Policy

Last updated: [01-05-2026]

At Excel Marine, we are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, and protect your personal data when you visit our website, purchase products from us, or interact with our services.

This policy complies with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are

Excel Marine is a trading name of EXCEL Marine Limited, registered in the United Kingdom.

Address: Unit 15 Anders, Lichfield Road Industrial Estate, Tamworth, B78 7TA
Email: info@excel-leisure.co.uk
Phone: 0121 32 32 333

We are the data controller responsible for your personal data.

2. What Data We Collect

We may collect and process the following personal data:

a) When you place an order or create an account:

  • Full name
  • Billing and delivery address
  • Email address
  • Telephone number
  • Order details and purchase history
  • Payment information (processed securely via third-party providers – we do not store full card details)

b) When you browse our website:

  • IP address
  • Browser type and version
  • Device type
  • Pages visited and time spent on site
  • Referring website

c) When you contact us:

  • Any information you provide via email, phone, or contact forms

d) When you use our services:

  • Service history (e.g. outboard servicing, warranty records)
  • Communication records

3. How We Use Your Data

We use your personal data to:

  • Process and fulfil orders
  • Deliver products via courier services
  • Provide customer support and after-sales service
  • Manage warranties, servicing, and repairs
  • Send service reminders or important product-related communications
  • Improve our website, products, and services
  • Prevent fraud and protect our business
  • Comply with legal obligations
  • Send marketing communications (only where you have opted in)

4. Legal Basis for Processing

We rely on the following lawful bases under UK GDPR:

  • Contractual necessity – to fulfil orders and provide services
  • Consent – for marketing communications
  • Legal obligation – for accounting, tax, and compliance
  • Legitimate interests – to improve services, manage customer relationships, and protect our business

5. How We Share Your Data

We do not sell or rent your personal data.

We may share your data with trusted third parties including:

  • Delivery companies and couriers
  • Payment processors (e.g. Stripe, PayPal)
  • Website and eCommerce platforms (e.g. Shopify)
  • Accounting and business systems (e.g. Xero)
  • IT and system providers (e.g. CRM or support platforms)
  • Legal or regulatory authorities where required

All third parties are required to handle your data securely and only for specified purposes.

6. International Transfers

Some of our service providers may store or process data outside the UK. Where this occurs, we ensure appropriate safeguards are in place (such as UK-approved standard contractual clauses) to protect your data.

7. How We Store Your Data

Your data is stored securely using appropriate technical and organisational measures, including:

  • Encrypted systems
  • Secure servers
  • Restricted access controls

We retain personal data only as long as necessary, including:

  • Up to 6 years for financial and tax records
  • As required for warranty and service records
  • Until you unsubscribe from marketing communications

8. Your Rights

Under UK GDPR, you have the right to:

  • Access your personal data
  • Correct inaccurate or incomplete data
  • Request deletion of your data (where applicable)
  • Object to processing based on legitimate interests
  • Restrict how your data is used
  • Request data portability

To exercise your rights, contact: info@excel-leisure.co.uk

You also have the right to lodge a complaint with the
Information Commissioner's Office (ICO) if you are unhappy with how your data is handled.

9. Cookies and Tracking Technologies

We use cookies and similar technologies to:

  • Improve website functionality
  • Analyse traffic and usage
  • Personalise your experience
  • Support marketing and advertising

You can manage cookie preferences via your browser settings or our cookie banner.

10. Marketing Communications

If you opt in, we may send marketing emails about:

  • New products
  • Promotions and offers
  • Company updates

You can unsubscribe at any time by:

  • Clicking the unsubscribe link in emails
  • Contacting us directly

We may still send service-related emails (e.g. order updates, warranty or safety notices) where necessary.

11. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for their privacy policies or practices. Please review their policies before submitting personal data.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with the revised date.

13. Contact Us

If you have any questions about this policy or your data:

📧 Email: info@excel-leisure.co.uk
📞 Phone: 0121 32 32 333